Brand Advocacy in Rejection
WHAT IT IS
Brand advocacy in rejection means saying ‘no’ in a way the candidate would still recommend you. Prompt, respectful, specific — and an honest invitation to come back when it's genuine.
WHY IT MATTERS
Most of the people you interview will hear ‘no’. They are also your future applicants, customers and referrers. How you reject is most of your employer brand.
- • 3 practical rules to use in your next interview
- • Signal-vs-noise lab: 2 real interview moments, weak vs. strong interviewer
- • What goes wrong when teams skip it
- • 3 realistic scenarios to test your judgement, with XP and streaks
